2 edition of Strategic customer management found in the catalog.
Strategic customer management
|Statement||Patric Low Kim Cheng.|
|The Physical Object|
|Pagination||150 p. :|
|Number of Pages||150|
|LC Control Number||99912680|
CHAPTER TWO External and Customer Analysis The purpose of an enterprise is to create and keep a customer. —Theodore Levitt Consumers are statistics. Customers are people. —Stanley Marcus - Selection from Strategic Market Management, 10th Edition [Book]. Strategic Management 6 & Integrating Intuition and Analysis 7 & Adapting to Change 8 Key Terms in Strategic Management 9 Competitive Advantage 9 & Strategists 10 & Vision and Mission .
Strategic management involves the related concepts of strategic planning and strategic thinking. Strategic planning is analytical in nature and refers to formalized procedures to produce the . Strategic Marketing Management: Building a Foundation for Your Future 4 • Customer characteristics and purchasing hot buttons provide the information needed to decide whether .
Get this from a library! Strategic customer management: strategizing the sales organization. [Nigel Piercy; Nikala Lane] -- A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. This book . Strategic management is a broader term than strategy and is a process that includes top management’s analysis of the environment in which the organization operates prior to formulat File Size: 2MB.
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'This book is a comprehensive guide to building shareholder value through long-lasting relationships with all kinds of customers.' James Heskett - Baker Foundation Professor Cited by: Strategic Customer Service is definitely an intellectual reminder that nothing in more powerful than a positive customer experience and is for all senior management and aspiring CFOs.
The /5(25). "This book is a comprehensive guide to building shareholder value through long-lasting relationships with all kinds of customers." James Heskett, Baker Foundation Professor Cited by: Strategic Customer Management book.
Read reviews from world’s largest community for readers. Relationship marketing and customer relationship management 4/5. Welcome to the second edition of Customer Relationship Management: Concepts and Technologies.
The book provides a comprehensive and balanced review of Customer. Strategic theory | Article about strategic theory by The. Strategic Customer Management. Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer.
Overall, this book provides strategic and operational insights into effective customer service management in Africa. The customer service management concepts, roles and practices. The book focuses on the transformation of the traditional sales organization into a strategic force leading the strategic customer management process in companies.
Traditionally, the area of Price Range: $ - $ The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the Author: Adrian Payne, Pennie Frow.
Strategic management is the continuous planning, monitoring, analysis and assessment of all that is necessary for an organization to meet its goals and objectives.
'This book is a comprehensive guide to building shareholder value through long-lasting relationships with all kinds of customers.' James Heskett, Baker Foundation Professor /5(4). Customer Relationship Management: A Strategic Imperative in the World of e-Business. Abstract. From the Publisher: Maximize customer satisfaction and maximize your bottom line.
Strategic Customer Management Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management; this is the ﬁrst textbook to demonstrate how this can be done.
Written by two acclaimed experts in the ﬁeld, the book. In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-borrowing. As a former aerospace scientist, Fortune executive.
Strategic account management: Customer value creation through customer alignment Article (PDF Available) in Journal of Business & Industrial Marketing 21(6) October with 6.
book will help them go beyond planning and use their strategic plans to change the way they do business. The principal research for Strategic Management for Senior Leaders: A Handbook File Size: KB.
Strategic Management is all about identification and description of the strategies that managers can carry so as to achieve better performance and a competitive advantage for their. Strategic Management 12 2 The Basis of Strategy: Structure Geographical structure Where organisations have few products, such as IBM, they may group activities according to sales.
Strategic Planning: Customer Management Processes. Related Book. Strategic Planning Kit For Dummies, 2nd Edition. By Erica Olsen. Customer management processes cut across all your. Both strategic management and strategic planning terms mean the same!
The difference is that the latter one is more used in the business world while the former is used in the academic. Click to launch & play an online audio visual presentation by Prof.
Nigel Piercy on Strategic customer management: sales is a strategic issue, part of a collection of online lectures.This book introduces some of the key writers, ideas, models and approaches in Strategic Management. Hopefully the book will bring together ideas and models from other areas of .